Zee Entertainment Enterprises Ltd. (ZEEL) is India’s largest vertically integrated media and entertainment company has recently entered the motion picture business.

Zee Motion Pictures will be an independently running subsidiary of ZEEL and will operate with two labels: Zee Motion Pictures (for mainstream films) and Zee Limelight (for modestly budgeted films targeted at niche audiences). Zee Motion Pictures will focus on development, production, distribution and marketing of films in Hindi and regional languages Marathi, Telugu, Tamil, Kannada and Bengali.